{"id":7732,"date":"2016-04-26T11:10:17","date_gmt":"2016-04-26T10:10:17","guid":{"rendered":"http:\/\/www.inmoking.com\/?p=7732"},"modified":"2016-04-26T11:10:17","modified_gmt":"2016-04-26T10:10:17","slug":"centros-comerciales-se-renuevan-ante-comercio-electronico","status":"publish","type":"post","link":"https:\/\/inmoking.com\/actualidad\/centros-comerciales-se-renuevan-ante-comercio-electronico\/","title":{"rendered":"Los centros comerciales, obligados a renovarse ante la competencia del comercio electr\u00f3nico"},"content":{"rendered":"<p style=\"text-align: justify;\">Cada vez son m\u00e1s los consumidores que se atreven a adquirir a trav\u00e9s de internet los productos o incluso servicios que necesitan. Seg\u00fan los \u00faltimos datos de la Comisi\u00f3n Nacional de los Mercados y la Competencia, <strong>la facturaci\u00f3n del comercio electr\u00f3nico en Espa\u00f1a creci\u00f3 casi un 30%<\/strong> en el tercer trimestre de 2015, hasta alcanzar los 5.303 millones de euros.<\/p>\n<p style=\"text-align: justify;\">Al principio, los usuarios utilizaban la red para comparar precios y posteriormente acudir al establecimiento seleccionado, sin embargo las garant\u00edas de pago adoptadas por el comercio online van ganando la confianza de los consumidores.<\/p>\n<p style=\"text-align: justify;\">Aunque, por sectores de actividad, las agencias de viajes y operadores tur\u00edsticos y el transporte a\u00e9reo encabezan las ventas a trav\u00e9s de internet, <strong>el sector de las prendas de vestir se sit\u00faa ya en tercera posici\u00f3n, con el 5,6% de la facturaci\u00f3n total en comercio electr\u00f3nico en Espa\u00f1a.<\/strong><\/p>\n<p style=\"text-align: justify;\">Los centros comerciales se echan a temblar ante estas cifras que amenazan con modificar los h\u00e1bitos de consumo. Sin embargo, son ya muchos los complejos comerciales que se han puesto a trabajar en su renovaci\u00f3n para contrarrestar el impulso del e-commerce. Su objetivo: atraer al consumidor a trav\u00e9s del ocio y el tiempo libre, porque el atractivo de las compras ya no es suficiente.<\/p>\n<h2 style=\"text-align: justify;\">Las nuevas tendencias para los centros comerciales<\/h2>\n<ol style=\"text-align: justify;\">\n<li><strong>El entretenimiento<\/strong>. Gana espacio la oferta l\u00fadica en los complejos. Los cines ya se introdujeron en un principio, pero la tendencia marca la incorporaci\u00f3n de muchas otras alternativas, especialmente de ocio infantil y familiar, como ferias de atracciones o incluso instalaciones deportivas m\u00e1s arriesgadas, como puede ser una pista de esqu\u00ed. Se aprovechan espacios que antes quedaban en desuso, incluso azoteas, para ampliar la oferta l\u00fadica<\/li>\n<li><strong>Zonas verdes.<\/strong> El concepto de centros comerciales cerrados pierde protagonismo, frente a la necesidad de sacar a los consumidores de sus hogares. Por eso, se habilitan zonas verdes singulares, que constituyan, en s\u00ed mismas, un atractivo para los clientes potenciales. Lagos artificiales, arbolado, parques infantiles, \u2026 Ya son muchos los centros comerciales que se est\u00e1n remodelando para ofrecer m\u00e1s espacios verdes.<\/li>\n<li><strong>\u00c1rea de restauraci\u00f3n.<\/strong> En esta renovaci\u00f3n de los centros comerciales resulta imprescindible darle un mayor peso a la oferta de restaurantes y cafeter\u00edas. Las franquicias son las que est\u00e1n ganando esta batalla, frente a los establecimientos de restauraci\u00f3n tradicionales.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Los centros comerciales surgieron como un nuevo modelo de atenci\u00f3n al consumidor, ahora resurgen desde la modernizaci\u00f3n y la adaptaci\u00f3n a los nuevos h\u00e1bitos de consumo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez son m\u00e1s los consumidores que se atreven a adquirir a trav\u00e9s de internet los productos o incluso servicios que necesitan. Seg\u00fan los \u00faltimos datos de la Comisi\u00f3n Nacional de los Mercados y la Competencia, la facturaci\u00f3n del comercio electr\u00f3nico en Espa\u00f1a creci\u00f3 casi un 30% en el tercer trimestre de 2015, hasta alcanzar&hellip; <a class=\"more-link\" href=\"https:\/\/inmoking.com\/actualidad\/centros-comerciales-se-renuevan-ante-comercio-electronico\/\">Seguir leyendo <span class=\"screen-reader-text\">Los centros comerciales, obligados a renovarse ante la competencia del comercio electr\u00f3nico<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[17,7,26,41],"class_list":["post-7732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercial","tag-centro-comercial","tag-local-comercial","tag-restauracion","tag-retail","entry"],"yoast_head":"<!-- This site is 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