{"id":36435,"date":"2021-11-17T19:35:00","date_gmt":"2021-11-17T17:35:00","guid":{"rendered":"https:\/\/inmoking.com\/actualidad\/?p=36435"},"modified":"2022-05-31T17:56:33","modified_gmt":"2022-05-31T15:56:33","slug":"funcionamiento-retail-covid","status":"publish","type":"post","link":"https:\/\/inmoking.com\/actualidad\/funcionamiento-retail-covid\/","title":{"rendered":"El funcionamiento del retail en \u00e9poca post covid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En la era post covid el <strong>funcionamiento del retail<\/strong> atraviesa diferentes retos y particularidades a las que debe hacer frente. Con el boom de las compras online y la tendencia ascendente hacia la digitalizaci\u00f3n, a\u00fan hay algunas tareas pendientes que hay que tener en cuenta. Ahora hay nuevos modelos de negocio, mayor competencia y, por tanto, es necesario encontrar alternativas m\u00e1s eficientes para conectar con el p\u00fablico y fortalecer todas las fases de la cadena de suministro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El retail en la \u00e9poca post covid: Claves para mejorar su funcionamiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les son los diferentes factores que el sector del retail debe considerar en el post-COVID?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Un nuevo estilo de vida: <\/strong>Los consumidores han cambiado muchos de sus h\u00e1bitos de compra, preferencias e, incluso, valores. Por ejemplo, en otra ocasi\u00f3n comentamos c\u00f3mo el futuro propietario se decanta cada vez m\u00e1s por chalets y viviendas unifamiliares, ya que despu\u00e9s de los meses de confinamiento y teletrabajo se valora cada vez m\u00e1s el espacio del hogar.<\/li><li><strong>Poder adquisitivo:<\/strong> Por otra parte, una buena parte de la poblaci\u00f3n a\u00fan no ha recuperado el poder adquisitivo que ten\u00eda antes del COVID-19, por lo que hacen un consumo m\u00e1s consciente.<\/li><li><strong>Aceleraci\u00f3n digital: <\/strong>El sector del retail ya se caracteriza de por s\u00ed por optimizar sus canales digitales, pero ahora este requisito se ha convertido en una necesidad que, adem\u00e1s, responde cada vez m\u00e1s a un uso del ecommerce m\u00e1s profesional en todos los sentidos. Esto quiere decir enfocarse en:<ul><li><strong>Presencia omnicanal<\/strong>: Redes sociales, blog, app, newsletter, Google Shopping\u2026es importante ofrecer distintos canales, sin olvidar la conectividad entre lo online y lo offline.<\/li><\/ul><ul><li><strong>Redise\u00f1ar la estrategia de la presencia en tienda<\/strong>: El miedo a la afluencia en las tiendas redefine la tendencia del webrooming (clientes que buscan el producto en Internet y lo compran en tienda) e incrementa la <a href=\"https:\/\/inmoking.com\/actualidad\/maxcolchon-estrena-showroom-en-valencia\/\">apertura de showrooms<\/a>.<\/li><\/ul><ul><li><strong>Hacer buen uso de la anal\u00edtica de datos<\/strong> para entender las necesidades del consumidor y mejorar la experiencia de compra.<\/li><\/ul><ul><li><strong>Mejorar las estrategias comerciales y de marketing<\/strong> para aumentar la captaci\u00f3n de clientes, la fidelizaci\u00f3n y la interacci\u00f3n.<\/li><\/ul><\/li><li><strong>Replantear la estrategia global de la cadena de suministro<\/strong>, que debe ser m\u00e1s \u00e1gil y estar m\u00e1s centrada en:<ul><li><strong>Acortar los tiempos de entrega:<\/strong> Habr\u00e1 que pensar bien en la negociaci\u00f3n de proveedores o bien en incrementar la cercan\u00eda de los centros de distribuci\u00f3n. En el primer caso, hay que tener presente que han desaparecido muchos intermediarios con el fin de abaratar costes.<\/li><\/ul><ul><li><strong>Desarrollar herramientas de automatizaci\u00f3n<\/strong> para ahorrar tiempos y ganar en operatividad, por ejemplo, a la hora de calcular el stock disponible y analizar el inventario.<\/li><\/ul><ul><li><strong>Poner un mayor valor en la sostenibilidad.<\/strong> El consumidor del retail en el postcovid est\u00e1 tambi\u00e9n m\u00e1s concienciado en este sentido, ya que tiene que hacer un consumo m\u00e1s responsable. Por tanto, las empresas del retail buscan destacar tambi\u00e9n en una <a href=\"https:\/\/inmoking.com\/actualidad\/sector-logistico-sostenibilidad\/\">mejora de la sostenibilidad<\/a> en la cadena productiva.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a>Seguiremos pensando c\u00f3mo ofrecer mejores soluciones a los negocios del retail para que puedan estar a la altura de las nuevas necesidades en la era post covid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la era post covid el funcionamiento del retail atraviesa diferentes retos y particularidades a las que debe hacer frente. Con el boom de las compras online y la tendencia ascendente hacia la digitalizaci\u00f3n, a\u00fan hay algunas tareas pendientes que hay que tener en cuenta. Ahora hay nuevos modelos de negocio, mayor competencia y, por&hellip; <a class=\"more-link\" href=\"https:\/\/inmoking.com\/actualidad\/funcionamiento-retail-covid\/\">Seguir leyendo <span class=\"screen-reader-text\">El funcionamiento del retail en \u00e9poca post covid<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":36437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,171,1],"tags":[],"class_list":["post-36435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-retail","category-sin-categoria","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El funcionamiento del retail en \u00e9poca post covid<\/title>\n<meta name=\"description\" content=\"En la era post covid el funcionamiento del retail atraviesa diferentes 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